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We are a British Skincare brand founded
by Lydia and Liliane. 

Lydia 

Lydia 

I grew up in Ghana, West Africa and used shea butter as a child as a body moisturizer and hair pomade. At the time shea butter was considered a "local"product. And so not given much respect. This is a problem that exists in Ghana and Africa at large. The mentality is that the local produce is not good but products from abroad are better. When the time came to go to secondary school, I was given money to buy body moisturizer, I chose the foreign, well packaged cream with lots of chemicals and artificial fragrances.I rejected the natural God given shea butter for well packaged foreign body products. My skin became dryer than before and less moisturized.I came to the UK, had my children and continued using non natural products for their skin. At this time my skin was not healthy, it was dull and had lost its shine and beauty. My children's skin started to become sensitive due to the creams and they developed severe eczema. I remember taking my oldest son Michael to A and E because of his severe eczema and sensitive skin.This continued for a while till I met my friend Liliane who through conversation has also been experiencing eczema, dry skin and itchiness.

Liliane

Liliane

I have used non natural creams on my body and that of my family. Over the years I have developed a sensitivity to chemicals and I react to mostproducts on the market. I often get rashes that comes and goes, leaving my skin dry and itchey. She suggested we try formulating natural products for our families. Natural African raw shea butter was our inspiration. We went back to our roots to Africa.(Sankofa). The naturally produced African shea butter, used for thousands of years. We both work in health care and know that our skin, being the largest organ in our bodies, absorbs all that we put on it so what we put on it should be just as important as what we eat. We experimented in our kitchen and came out with this formula for our creams using organic 100% natural shea butter from Ghana. The secret of our products is only using natural high grade authentic ingredients. This is the key to our products efficacyIt was wonderful when we made our first creams for ourselves and our families. Soon our children's skin improved and people could see the transformation. Not worried about sensitive skin any more That is why we want to share it with other people. Now you have the chance to share in our journey, our story.  Try our products for yourself and share your story with us.

Our Mission

Our Mission

Our Afritribe lifestyle mission is a movement aiming to repair, restore and reinstate the skin of women through our African Cultural storytelling, education, and our authentic organic natural skincare products made from our hearts.By linking people back to natural body enhancement, we hope to encourage healthier communities and sustain the natural environment. 

Our Vision

Our Vision

To become the number one brand when it comes to natural skincare products by telling everyone the truth about their skin and producing natural skin enhancing products to  set people free and liberated from the  lies they have been told.The most important story is the story we tell ourselves. If we change the story we tell ourselves, we can change our lives and we can change the world if we manage to pass it on to other people, this also is our vision. 

Corporate Goal

Corporate Goal

To ensure that the company delivers on its mission and vision, providing best in class premium natural products using strong leadership and management expertise to ensure profitability and year on year growth

Our Promise

Our Promise

Our internal and external values We are innovative, always trying new systems and state-of-the-art technologies to improve our products. Pay attention to details, we invest much time and effort to research all our ingredients ànd equipment we use in our manufacturing process. We put much emphasis on our outcomes andPay attention to every single product and how it's been sold to our customers. We treat our employees with respect and care even when they fail and are not living up to expectations We are all about teamwork, we make decisions together and work together. We work together with our competitors and learn from them. Stability: We always follow rules and procedures. We treat our customers with respect, love, and care. We respect and treat our forest and environment by investing in sustainable Farming systems and recycling. We are working hard to be involved in social issues in Tamale Ghana, where we get our shea working with the women who help manufacture our shea butter. What matters most is our impact on people's lives and not on money.