Understanding the gap between marketing language and formulation reality can help you make better choices for your skin.

Understanding what shea butter does well - and where it may not suit everyone - helps you use it more effectively and with realistic expectations.

Dry, ashy-looking skin is a common concern, particularly on deeper skin tones where dryness shows more visibly. Despite this, body care is often treated as an afterthought - rushed, inconsistent, or overloaded with products that never quite solve the problem.