Last updated: 18 December 2025

Afritribe ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you visit www.afritribe.com (the "Website") or interact with us via social media, email, or paid media.

This policy is written to comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Afritribe is the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, you can contact us at:

Email: afritribeskincare@gmail.com

2. The personal data we collect

We may collect and process the following types of personal data:

a) Information you provide to us

• Name

• Email address

• Any information you choose to share when contacting us (for example via email, contact forms or Instagram messages)

b) Automatically collected data

When you use our Website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent on the site

• Referring URLs

This data helps us understand how visitors use our Website and improve its performance.

c) Social media data

If you interact with Afritribe via Instagram or other social platforms, we may receive information such as:

• Your username

• Public profile information

• Messages or comments you send to us

This data is processed in accordance with the privacy policies of the relevant social media platforms.

3. How we use your personal data

We use your personal data for the following purposes:

• To respond to enquiries and messages

• To operate and improve our Website

• To communicate with our audience via social media

• To analyse audience behaviour and engagement

• To support marketing and promotional activity

Where required by law, we rely on your consent. In other cases, we rely on legitimate interests, such as running and growing our brand in a responsible way.

4. Marketing and paid media

Afritribe currently uses organic social media (including Instagram) to communicate with its audience. In the future, we may also use paid media, such as social media advertising or search advertising.

Where paid advertising is used:

• Advertising platforms (such as Meta, Google or similar providers) may use cookies or similar technologies to show relevant ads

• We may use aggregated and anonymised data to understand campaign performance

• We do not receive or store full personal profiles from advertising platforms

You can manage your advertising preferences directly through the relevant platforms.

5. Cookies and tracking technologies

Our Website may use cookies and similar technologies to:

• Ensure the Website functions correctly

• Analyse traffic and user behaviour

• Improve user experience

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how the Website functions.

Where required, we will request your consent before placing non-essential cookies.

6. Sharing your data

We do not sell your personal data.

We may share your data with trusted third parties where necessary, including:

• Website hosting and analytics providers

• Social media and advertising platforms

• Professional advisers where legally required

All third parties are required to respect the security of your personal data and to treat it in accordance with the law.

7. Data security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access or disclosure.

While no system is completely secure, we work to ensure your data is handled responsibly and safely.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements.

9. Your rights

Under data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure of your data

• Object to or restrict processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, please contact us using the details above.

10. Third-party links

Our Website or social media channels may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date.

If you have any questions about this Privacy Policy, please contact us at afritribeskincare@gmail.com.