Body care that works: treating dry, “ashy” skin

Dry, ashy-looking skin is a common concern, particularly on deeper skin tones where dryness shows more visibly. Despite this, body care is often treated as an afterthought - rushed, inconsistent, or overloaded with products that never quite solve the problem.

The good news is that effective body care does not need a six-step routine. In most cases, it comes down to understanding what ashiness actually is, and responding to it in a way that supports the skin barrier rather than fighting it.

What “ashy” skin really means

That grey or white cast on the skin is usually a sign of lipid deficiency rather than dehydration alone. In simple terms, the skin lacks oil, not just water. When the surface of the skin is rough or unprotected, light reflects unevenly, creating that dull, chalky appearance.

This is why drinking more water or applying lightweight lotions often makes little difference. Without enough oil to seal hydration in, moisture escapes quickly and dryness returns.

Simplifying the routine

Layering a hydrating serum, a lotion, an oil, and then a butter can feel like the obvious solution, but it is rarely necessary. One well-formulated body butter or balm, applied correctly, is often enough.

The key moment is timing. Applying your body product to damp skin - ideally within a few minutes of bathing - helps trap water in the skin before it evaporates. This single habit can dramatically improve results without adding extra steps.

Choosing the right texture

For dry or ashy skin, richer textures usually perform better than thin lotions. But richness does not have to mean heaviness. Products that combine nourishing butters with absorbent oils can soften skin without leaving it sticky or uncomfortable.

Pay particular attention to areas that lose moisture fastest, such as shins, elbows, knees, and ankles. These zones often need a little more product and a little more massage.

Cleanse with care

Body cleansing habits can undo even the best moisturiser. Harsh soaps and frequent scrubbing strip away natural lipids, leaving skin more vulnerable to dryness.

Gentle, low-foam cleansers help preserve the skin’s protective barrier. If you enjoy using a cloth or sponge, keep pressure light and avoid daily exfoliation.

Consistency over novelty

As with facial skincare, body skin responds best to consistency. Using one reliable product daily will usually outperform a cupboard full of half-used solutions.

Body care that works is not using lots of products. It is about understanding what your skin needs, and giving it that, regularly. We recommend Sankofa intensive moisturising body cream to all our customers, and you can buy it here.